This course is designed for marketing professionals, business owners, brand managers, designers, and creatives interested in developing expertise in brand strategy and management. It offers a comprehensive curriculum to help you master the latest branding techniques and strategies.
The demand for certified brand strategists is on the rise as organizations look for experts who can help them build and manage their brands effectively. According to the U.S. Bureau of Labor Statistics, employment in the marketing and advertising industry is expected to grow 10% by 2030, faster than the average for all occupations.

$2,295
est. cost
6 mo.
Time to Complete
120 hrs.
Self-paced

What you will learn

  • Understand the fundamentals of branding and its importance in today’s business environment
  • Develop a comprehensive understanding of brand strategy development and implementation
  • Learn how to develop a brand positioning that resonates with target audiences
  • Create a brand identity that accurately reflects the brand’s values and personality
  • Develop a brand messaging strategy that effectively communicates the brand’s value proposition
  • Understand the importance of brand architecture and how it impacts the overall brand strategy
  • Learn how to manage a brand’s reputation and build brand equity

  • Develop a competitive edge in the job market by gaining in-demand branding skills and knowledge
  • Help organizations build and manage their brands effectively, which can lead to increased revenue and market share
  • Expand career opportunities in the marketing and branding industry, with potential roles including brand strategist, brand manager, marketing manager, and more
  • Increase personal and professional confidence in branding knowledge and abilities
  • Build a professional network through collaboration with instructors and peers in the course

    • We offer a wide range of highly interactive courses that you can take entirely online. All of our courses are led by expert instructors, many of whom are nationally known authors. Our online courses are affordable, fun, fast, convenient, and geared just for you. 

    Let’s Get Started!

    Follow the steps outlined here to get started in this program. We know the process can feel overwhelming, and we want you to know that we’re here to help! Please call or email us if you have any questions, whatsoever. It’s what we’re here for!

    • 1

      First Things First…

      Payment is required at the time of registration for this program. This program may qualify for a scholarship (or voucher) from the Upper Shore Workforce Investment Board, or WIB. Please reach out to the WIB to inquire about funding, if necessary, before you start the registration process below. Payment can also be made by Employer Sponsorship Billing, Credit Card, Cash or Check.

    • 2

      Request Registration Form

      Enter your contact information below, and a registration form and instructions will be sent via email.

      Ed2Go Inquiry

    • 3

      Submit Registration Form

      When you’ve received the registration form in your email, enter your information in the required fields, including your signature, and save the file on your computer. To finalize the registration, return it either via fax (410-827-5852) or the secure link below. We cannot accept emailed forms. Click the button below to upload your completed registration form (PDF) to our secure site.

      Upload Registration Form Here

      *Note that we are not able to enroll you in a course until payment or voucher/scholarship is in place.

    • 4

      Hang Tight!

      It will take a few business days to process your registration and payment once they are received. Once processed you will be granted access to the course.

    • 5

      Access Your Program

      Once the registration and payment have been processed you will be verified in the system, allowing you access to your course. If you have any questions or access issues, please don’t hesitate to reach out to us at [email protected]. Best of luck on your courses!

    explore WAYS TO PAY

    Convenient payment options for noncredit students.

    At Chesapeake College, we offer several payment options to help you manage your tuition and fees in a way that best suits your financial situation. Whether you’re paying upfront, setting up a payment plan, or utilizing employer sponsorship, we’ve got you covered.

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